Additional SEM Articles
Saturday, May 19th, 2007Search Engine Optimization and Pay-Per-Click Trends
Which SMEs choose PPC?
A recent report by The Kelsey Group identifies three SME segments that are more likely to adopt online marketing. Armed with this information you can profile your clients to see which are good candidates for a PPC campaign.
Ten Steps to Higher Search Engine Positioning
We’ve read a lot recently in regards to search engine marketing, but here are the ten essential rules you should follow when implementing your next search engine marketing campaign.
Crash Course in SEO
It should come as no surprise that Meta tag keywords and simple directory submission are no longer the golden keys to search engine success. Today, search engine marketing is a far more complex business. Our SEO Authorized Suppliers have all the know-how to get your clients high rankings, but your understanding of SEO in general will go a long way in convincing your clients to purchase this essential service.
Strategic consideration for online advertising
Compared to traditional advertising media (i.e. print, television and radio), Internet-based advertising is extremely cost-effective and can yield exciting results without the necessity of large advertising budgets. This is especially true for smaller businesses. The strategies included in this article can help you deliver the right Internet advertising campaign for each client’s specific needs.
62% of Manufacturers Plan to Revamp their Website in 2005
Coming off a stellar year, the manufacturing sector is poised for continued growth. A recent study revealed that 62% of manufacturers plan to revamp their website this year, while 45% will be conducting email marketing campaigns. Strike while the iron’s hot and watch your profits grow. If you’re not already targeting the manufacturing sector now is the time start!
How Does Search Impact Online Purchasing?
DoubleClick recently released a study which examined how consumers use search engines when purchasing online. One of the key findings is that consumers typically begin the search process with generic terms as opposed to brand specific terms. This report helps reinforce the benefits of well defined SEO & PPC strategies.
Yahoo! To Shed Overture Brand
Yahoo announced this week they will be shedding their Overture brand in favor of Yahoo! Search Marketing Solutions. This is the first stage of streamlining Yahoo’s search marketing functions in an effort to make it easier for their clients (Internet professionals like you) to manage their PPC campaigns.
Search Before the Purchase
A recent study by DoubleClick reveals that approximately half of online shoppers conduct product research via search engines prior to purchasing. These findings reinforce the importance of driving traffic to a site using well executed SEO & PPC strategies.
Search Engine Users – Confident and Satisfied, or Unaware and Naive?
Pew Internet & American Life Project recently released their latest study examining how American Internet users utilize search engines. Based on their findings, only 1 in 6 American Internet users can tell the difference between unbiased search results and paid advertising. Their report is full of great statistics you can use when selling PPC or SEO services.
PPC Success
We have long recognized the benefits of a well executed PPC campaign and businesses are increasingly becoming attracted to PPC due in part to its affordability and instant results. In addition to being highly informative, this article exemplifies the type of press coverage you can potentially receive for your consulting business; driving more traffic to your clients’ sites.
SMEs Embrace Internet Marketing
A recent survey revealed that a high percentage of small businesses are reporting that their websites have made their business healthier. With many SMEs beginning to recognize the benefits of their Web strategy, they are now turning to Internet marketing to further grow their business and turn leads into sales. Are your clients ready for an ATMT 4.0 solution?
Search engines are driving more business
Over the last two years the search engine marketing industry has grown by 214%. According to Jupiter Research, paid search increased by 34% in 2004 alone. Surprisingly, only 24% of SMEs are currently advertising online, being able to tap into this untapped market offers a tremendous opportunity for you.
The Importance of Search Engine Optimization/Search Engine Marketing for B2B Marketers
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here’s why. It’s always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Now Enquiro has documented survey research on the role of search engines in B2B transactions.
http://marketingtoday.com/emarketing/0305/b2b_importance_sem.htm
Siebel, Fast Search Team to Offer Enterprise Search
Enterprise software company Siebel Systems and Fast Search and Transfer, an enterprise search company, have partnered to integrate their technology offerings and provide customers with enterprise search solutions.
