Received this today from Google – its very informative:

Will’s top ten tips to make your website work
1. Bring me to the right page
2. Make your homepage useful
3. Help me navigate
4. Give me the right results when I search
5. Display groups of products clearly
6. Give me the product details I need
7. Make registration optional
8. Make it easy to buy or enquire
9. Reassure me
10. Find this useful? Let me help!

Make your website work –

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