New ‘Near Me Now’ Function on google.com for your phone.

Google have developed the ability to search by using your location as the query. Although this has being initially rolled out in the US it will probably only be a matter of time before it comes across the water. 

“Near me now” was designed to address two user problems. Firstly, it’s quick and easy to find out more about a place in your immediate vicinity, whether you’re standing right in front of a business or if it’s just a short walk away. For example, you may want to know what other customers think about a restaurant before you go inside or what they have been raving about on the menu before you order. The “Near me now” button is located underneath the search box By selecting the “Explore right here” option, you can find out more about a place “right here” with just a few clicks.

Secondly it makes searching for popular categories of nearby places really simple. Imagine that you are on a street and you want to grab a coffee, but you don’t see a coffee shop around you. You can simply search for all nearby coffee shops by using “Near me now”. To search other categories of places not shown, “Browse more categories” provides access to local search product with more category choices.

“Near me now” is currently available in the US for iPhone (OS 3.x) or Android-powered devices with version 2.0.1 or later. You must first enable location in order for “Near me now” to appear, and “Explore right here” works only if the phone provides location accuracy within approximately a city block.

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