A good way to test and to improve the overall performance of your website is to do split testing. Split testing entails running two different versions of a particular page simultaneously for different users and recording how well each page converts.

Google offers a tool to do exactly this. It is called Google Website Optimizer. All you need is provide different elements for example different headlines or different product pictures and Google Website Optimizer will serve random combinations of them to your visitors. It also tracks how well each combination converts.

“Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert” by Google

Why guess what site content and designs best convert your visitors, when you can find out directly from them?

Using our web-based interface, provide us with the content — headlines, images, or text, for example — and design alternatives that you’d like to test. Website Optimizer will then show these content and design alternatives to your site visitors, all the while monitoring which combinations lead to the highest conversion rates. Our intuitive reports allow even the mathematically-challenged to quickly and easily identify and implement the best combination.

Take the Google Website Optimizer Tour now

Try Google Website Optimizer now, click here.

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