Social Media Case Study on Irish Radio Stations

Tuesday, May 11th, 2010

In recent weeks we have been giving social media talks to many radio stations across Ireland. In response to the question “what radio stations are on Facebook and Twitter”, we decide to check out who was and was not on these social media portals.

We decided to look for them in a similar way to which their customers would look for them. We went to their websites and followed any links that were on their homepages. If we did not find a link on their homepage we searched their presenters/shows sites pages.

As we gathered the information we found some interesting findings. We found that many radio stations use either Facebook or twitter and not many use both. We also found that many of the radio stations homepage had no icons for their presence on social media site and some had them hidden at the bottom of their site.


Please click Case Study of Radio Station on Social Media to download our report.


For more information about social media and how our “Social Media Strategy Kit” can work for you and your business please click here



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