Uncovering your website conversion rate is easy to calculate and can transform a good online business into a great online business. For instance, if 10 out of every 100 of your website visitors submit their email address and/or name in exchange for a newsletter, then you have a 10% opt-in Read the rest of this page »

If your online sales have taken a dip lately, your product or service isn’t necessarily to blame. Even the best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy sings the praises of not only Read the rest of this page »

Don’t be just a pretty face — make sure your site content is free of these common blunders For the past several years, I’ve studied the Web and worked on a wide range of Web projects. This experience has only strengthened the initial conviction which led me to this field: Read the rest of this page »

– Write content for your website that surfers will actually stop to read! – Writing for the Web isn’t as simple as it might seem. Without proper knowledge of how the medium works and what visitors to your page want and need, you could inadvertently be driving them away! Read the rest of this page »

Access to this site and the use of information contained on it is governed by the terms and conditions set out below. Since they are for the protection of both you and An Post a limited liability company having its registered office at the GPO, O’Connell Street, Dublin 1 (herein referred to as Read the rest of this page »