A good way to test and to improve the overall performance of your website is to do split testing. Split testing entails running two different versions of a particular page simultaneously for different users and recording how well each page converts. Google offers a tool to do exactly this. It Read the rest of this page »

The Meaning of Colour The use of colour is one of the strongest psychological design tools available. Whether it is enticing our senses, repelling or attracting us, invoking emotion or triggering association, colour possesses the extraordinary ability to establish impressions and create impact. Read the rest of this page »