Assuming that a sale or lead is the only important goal for its users to achieve is a common mistake many people make in search campaigns. After all, these are the figures they see when looking at where they’re making money. However, every Web site has different buying cycles, and users are Read the rest of this page »

Did you know that your blog can be a powerful business tool to influence your customers? Blogs can build interactive conversations with targeted readers. Blogging for your business can get faster results than traditional internet marketing. A blog is an excellent tool to boost your online brand, Read the rest of this page »

Social media is a big part of the marketing world these days. Most net-savvy businesses (including us here at WSI Marketing) have a presence on Facebook and Twitter. That being the case, we’ve found that people are always looking for ways to make their social media and email marketing Read the rest of this page »

Email Marketing – Writing Compelling Subject Lines That Work This may seem like the oldest trick in the book but guess what? It still works if you can get it right by making it to a reader’s Inbox instead of in their Junkmail. So what exactly do we mean by getting right? Here are 5 Read the rest of this page »

Executive Summary As a savvy 21st century marketer, you’re looking to use the Internet more effectively to reach your prospects, customers, and clients. 93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research.* This statistic confirms what Read the rest of this page »

Difficult because it can serve numerous (sometimes conflicting) purposes: §         identifying the newsletter. §         identifying newsletter contents. Read the rest of this page »

By Stefan Pollard , September 26, 2007 The holiday shopping season is 59 days away from its official U.S. launch on Black Friday, the day after Thanksgiving. This time of year can make or break your e-mail marketing program. Tune it up now to avoid mistakes once the season is in full swing. My Read the rest of this page »

  Above the fold When you launch your internet browser you will see a web page. The bottom of the window is commonly referred to as the “fold”. The areas on a web page that generate the most views and clicks are usually above the bottom of the window or the fold.   Auto Read the rest of this page »

Email Marketing – Effective Reach, Low Costs As our marketplace continues to evolve due to changes in the economy, technology, government legislation and increased competition, small businesses are turning to the Internet to increase revenues and attract new customers while decreasing Read the rest of this page »

You keep hearing WSI reinforce the need for businesses to have successful website conversion, conversion ratios and ROI measurement strategies. But what does this really mean and what’s in it for you? Well, quite simply, website conversion is having visitors come to your website and Read the rest of this page »