WSI Marketing, Dublin, Galway, Athlone, Tullamore » Email Marketing

Let WSI Marketing Intergrates Your Email Newsletter with Social Media

Richard Coen — Fri, 04 Jun 2010 16:09:50 +0000

Social media is a big part of the marketing world these days. Most net-savvy businesses (including us here at WSI Marketing) have a presence on Facebook and Twitter. That being the case, we’ve found that people are always looking for ways to make their social media and email marketing Read the rest of this page »

Writing Compelling Subject Lines That Work

Richard Coen — Mon, 19 Jan 2009 09:00:24 +0000

Email Marketing – Writing Compelling Subject Lines That Work This may seem like the oldest trick in the book but guess what? It still works if you can get it right by making it to a reader’s Inbox instead of in their Junkmail. So what exactly do we mean by getting right? Here are 5 Read the rest of this page »

E-mail marketing strategies

Richard Coen — Mon, 19 Nov 2007 10:00:34 +0000

Executive Summary As a savvy 21st century marketer, you’re looking to use the Internet more effectively to reach your prospects, customers, and clients. 93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research.* This statistic confirms what Read the rest of this page »

Subject Lines

Richard Coen — Mon, 22 Oct 2007 10:00:56 +0000

Difficult because it can serve numerous (sometimes conflicting) purposes: § identifying the newsletter. § identifying newsletter contents. Read the rest of this page »

Five Holiday E-Mail Marketing Do’s and Don’ts

Richard Coen — Fri, 28 Sep 2007 09:00:26 +0000

By Stefan Pollard , September 26, 2007 The holiday shopping season is 59 days away from its official U.S. launch on Black Friday, the day after Thanksgiving. This time of year can make or break your e-mail marketing program. Tune it up now to avoid mistakes once the season is in full swing. My Read the rest of this page »

Email Marketing Glossary

Richard Coen — Wed, 19 Sep 2007 10:00:15 +0000

Above the fold When you launch your internet browser you will see a web page. The bottom of the window is commonly referred to as the “fold”. The areas on a web page that generate the most views and clicks are usually above the bottom of the window or the fold. Auto Read the rest of this page »

Getting Smart with Email Marketing

Richard Coen — Thu, 24 May 2007 10:00:34 +0000

Email Marketing – Effective Reach, Low Costs As our marketplace continues to evolve due to changes in the economy, technology, government legislation and increased competition, small businesses are turning to the Internet to increase revenues and attract new customers while decreasing Read the rest of this page »

What is Website Conversion?

Richard Coen — Fri, 18 May 2007 10:00:26 +0000

You keep hearing WSI reinforce the need for businesses to have successful website conversion, conversion ratios and ROI measurement strategies. But what does this really mean and what’s in it for you? Well, quite simply, website conversion is having visitors come to your website and Read the rest of this page »