As more and more websites take the highly recommended plunge and add content management systems, blogs and other types of interactive content (web 2.0 is a common buzzword describing this trend), the amount of static brochure sites in the search engine rankings gets smaller and smaller. The Read the rest of this page »

1. As many static pages as desired can be built by simply posting, just like a blog post – the pages are automatically built from a stylesheet 2. The programming itself can build a Google sitemap daily, and META tags completely eliminating on-site SEO 3. When submitted and syndicated Read the rest of this page »

  Successful Site Architecture by Robin Nobles (Written based on a session given at the Search Engine Strategies conference in Dallas in November 2001.) Speakers: Barbara Coll*, CEO of WebMama (http://www.webmama.com) Shari Thurow, Webmaster and Marketing Director of GrantasticDesigns.com Read the rest of this page »

The Logo: a little history Logotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the Read the rest of this page »

by Dr. Ralph F. Wilson, E-Commerce Consultant Web Marketing Today, June 14,  2006 Note: The following article includes dozens of links to resources and more information — much of it carefully organized on my website (and in some books) for further study, much of it entirely free. Read the rest of this page »

Colouring Your Logo – Pick Out the Best! One of the important elements in making your web presence entails not only having a well-designed website. Your logo should be installed in your website before your start launching and broadcasting about your web site’s existence in the wide, wide Read the rest of this page »

by Adam Urbanski, The Marketing Mentor I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then… they just let it sit in the cyber space without generating any new leads. Listen, if you hired a sales person for Read the rest of this page »

Summary: How to define usability? How, when, and where can you improve it? Why should you care? This overview answers these basic questions. This is the article to give to your boss or anyone else who doesn’t have much time, but needs to know the basic usability facts. What (Definition of Read the rest of this page »

  Customer Focus Calculator (“We We Monitor”!) http://www.futurenowinc.com/wewe.htm This has got to be one of my favorite cool tools. It analyzes a Web page and lets you know if the Web page is focused on YOU or on your customers. After all, shouldn’t our Web pages be Read the rest of this page »

Much has been said, written and preached about Internet Marketing (IM). This wisdom tree will grow endlessly, nevertheless. So what fruit should you pick? What branch will give the right shade for your business? How deep must you delve to find the roots? And most importantly, are you barking up Read the rest of this page »

Branding Online Means Being Functional According to a global Web-based survey by Interbrand, the Google brand had the most impact on people’s lives in 2002. Google beat established brands such as Coke and Apple and is still a leader to the extent that “Googling” is now a verb! Read the rest of this page »

Jakob Nielsen’s Alertbox: Top Ten Mistakes in Web Design Summary: The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be. Since my first attempt in 1996, I have compiled many Read the rest of this page »

A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. Following certain basic Read the rest of this page »

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include: 1. Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar Read the rest of this page »

Whether you are planning to launch a new web site or re-designing an existing one, start a brain storm session; Allocate Resources, Define Objectives, Identify Your Audience, Define Site Structure, Create Content, Establish Timeline. What are the specific short-term goals for the web site? List Read the rest of this page »