How Video is Changing the Way We Find Prospects and Convert Sales Online

Video is fast becoming one of the most effective ways to engage and market to online buyers. In fact recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that are helping business drive online sales growth. Marketers and those familiar with the web see this huge opportunity and aren't waiting to take advantage of it. From video in email to landing page conversion and lead generation, this paper will address the necessary steps to integrate video into your business' online marketing strategy.

Facebook - Uses And Advantages for Business

Facebook is one of the fastest growing social networks available today. With over 350 million users worldwide, Facebook has even surpassed email as the most frequently used tool online. At this webinar, WSI will teach you how you can leverage Facebook to enhance your brand, manage your reputation, drive more traffic to your website, generate more leads, acquire new customers and retain your existing customers.

Linked-In: Getting Connected

Since its inception, LinkedIn has grown to include more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else. In other words, individuals can connect with one another simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows whom and provides a means to connect people based on professional expertise, needs, and interests.

New Ways to be Found Online:Using Word of Mouth to Generate Business Leads

How in 2010 online marketing will gain new heights and there will be new ways to be found online, build brand and generate more leads. This webinar helps entrepreneurs, business owners, professionals in various services, marketing managers, and online marketing specialists. It shares some powerful strategies to evolve your current online marketing tactics and reap the benefits of this dynamic landscape.

Leveraging Social Chatter: Online Brand Reputation Monitoring and Management

Marketers could keep a positive spin on consumer and client perceptions when their brand visibility was managed through a combination of media advertising and news coverage. The introduction of social networking sites and consumer-generated content to the Web has dramatically altered that landscape. The means for customers, champions and critics to disseminate information about their experiences and opinions are now accessible to anyone with an Internet connection and a browser-enabled PC. But with a little executive attention, companies big and small can stay on the right side of the situation and get advantage - particularly if they do it before or better than their competitors.

Make Sure Your Company is Visible on Google with Search Engine Optimization

How many times have you typed keywords that are related to your products or services into Google and saw your competitor's names instead of yours?
We continually hear about social media sites like Facebook and Twitter. We know that companies promote themselves on sites like Twitter on television and radio, but how do we know that this will work for us. This whitepaper examines how a company should approach Search Engine Marketing and Social Media Marketing as part of their marketing strategy.

Conversion Architecture: Improve Your Online Performance While Reducing Spend

This whitepaper will teach you how small changes to your Internet marketing campaigns, such as your pay-per-click ads, landing pages, website pages and email templates, can make a significant difference in your conversion results.

Landing Page Design: Common Mistakes & Tested Techniques

Let's make something transparently clear; people do not read on the Internet... they scan! They see headlines, images and bullet points. Depending on the personality type of your visitor, you have between 2 and 8 seconds to convince them to stay on your website and delve deeper into it. They click in... take a quick peak... and click out. Those are the condition in which business is conducted on the Internet.

Pay Per Click: Don`t Leave Your Money on the Table

When was the last time that you looked online for a product or service? What stood out to you and did you visit the website to make a purchase? If you did, then your habits are in line with 85% of the world who use the internet to make a purchase. Online shopping has increased by over 40% in the last two years according to Nielson`s Global Online Survey. That`s over 875 million consumers! Think of all of those opportunities for new business. If you aren`t taking advantage of them, then you should be and you`re leaving money on the table...

Understanding the `Buzz` Around Social Media: Finding the Right Social Media Mix

You might have heard that Social Media can help build your brand, promote your product and services, help collect feedback from your customers, increase your traffic and generate conversions - but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren`t most businesses today leveraging this medium as part of their online marketing strategy? This white paper will help you understand some of the opportunities and challenges associated with Social Media, whether you are a small business that services a local town or an international one that works on a global scale.

Web Analytics: Optimize Your Marketing Dollars During the Recession

Download this whitepaper and learn...
• How to use Web analytics data to see how visitors interact with your website, email campaign or any other online marketing campaign you run
• How to leverage this data to define what marketing tactics are working for your business
• Some important tools that will help you further enhance your marketing strategies
• Ways to improve your campaigns using the information that Web analytics provides

Still the Powerful Engagement Tool That Turns Marketing Dollars Into Highest ROI

E-mail marketing`s popularity is attributable to its low cost, high ROI (Return-On-Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e-mail programs will survive relatively unscathed.